Which tasks are exposed
Risk applies to individual tasks—not to a person or an entire occupation.
Task Risk Generating initial concept variants 84% Adapting an approved solution to formats 80% Selecting visual language and defending the concept 49% Generating image or layout variants 84% Adapting sizes, formats and components 80% Retouching and technical asset processing 79% Preparing specifications and production handoff 74% Art direction and visual-concept selection 50%
What the score means
The score reflects process repeatability, data digitization, automated verification, the physical environment and the economic incentive to deploy technology.
The index reflects potential technology exposure of occupational tasks and is not the probability that a particular person will lose their job.
AI exposure ? The share of cognitive, textual, visual or analytical work that current AI systems can technically assist with or perform.
70%
Robotics ? The extent to which robots, autonomous machinery and computer vision can perform physical operations in a prepared environment.
19%
Routine work ? The share of operations that repeat, follow stable rules and produce a predictable result.
66%
Digitalization ? How much of the input, workflow and output already exists in digital form.
75%
Business incentive ? The economic incentive to automate based on task volume, labor cost, frequency and implementation cost.
62%
Human moat ? Protection created by accountability, trust, empathy, licensing, negotiation and unpredictable real-world environments.
51%