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Occupation · 2026 assessment

Head of marketing analytics

The Head of marketing analytics role combines repeatable operations with decisions that require professional context. The index measures task exposure to AI, software automation and robotics—not the probability that the occupation disappears.

Low risk level Search jobs ↗
How risk may change

A forecast estimate, not a guaranteed scenario.

28%2026
34%2028
41%2030
50%2035

Which tasks are exposed

Risk applies to individual tasks—not to a person or an entire occupation.

TaskRisk
Collecting metrics and preparing management reports48%
Resource planning and scenario modelling42%
People, conflict and accountability decisions9%
Cleaning, joining and preparing data52%
Creating standard reports and visualizations50%
Forming conclusions and checking causality22%
Generating routine code and configuration53%
Preparing tests and technical documentation49%

Task map

AI replaces ↔ AI augments

Each task is positioned by AI capability and the degree of human involvement still required.

  1. 1Collecting metrics and preparing management reportsAI 48% · human 78%
  2. 2Resource planning and scenario modellingAI 42% · human 71%
  3. 3People, conflict and accountability decisionsAI 9% · human 86%
  4. 4Cleaning, joining and preparing dataAI 52% · human 63%
  5. 5Creating standard reports and visualizationsAI 50% · human 64%
  6. 6Forming conclusions and checking causalityAI 22% · human 81%
  7. 7Generating routine code and configurationAI 53% · human 67%
  8. 8Preparing tests and technical documentationAI 49% · human 77%

Why technology can change this work

  • tools automate data preparation, experiments and parts of modelling
  • AI automatically drafts analyses, finds correlations and explains standard deviations
  • AI prepares reports, plans, minutes and management options
  • autopilot gradually takes control in constrained, well-mapped environments
  • code, configuration and documentation are already digital
  • routine code, tests and technical text can be generated automatically

What protects the occupation

  • choosing the right objective, data and model-quality criteria
  • choosing the right question and checking causality rather than correlation alone
  • a large share of value comes from human judgement, trust or personal accountability
  • accountability for people, priorities and conflicting interests
  • operation in bad weather, road works and unpredictable human behavior
  • architecture decisions and production accountability

United States · before tax

Average pay and outlook

Estimated nominal monthly pay. The scenario reflects sector, demand and task resilience; it is not a guarantee of income.

2026$12 600per month
2035$17 000scenario estimate
2026: $12 60020262027: $13 05020272028: $13 45020282029: $13 95020292030: $14 40020302031: $14 90020312032: $15 40020322033: $15 90020332034: $16 45020342035: $17 0002035
Find jobs ↗The partner link may contain referral parameters. Data benchmark: U.S. Bureau of Labor Statistics ↗

Practical next step

Where to move next

Do not restart from zero: carry your experience forward and add scarce skills.

Cybersecurity Engineer

Established resilient role
New role risk24%
DemandHighDifficultyMediumTime6–12 monthsSkill fit72%

Product Manager

Established resilient role
New role risk31%
DemandHighDifficultyLowTime3–6 monthsSkill fit87%

Digital Twin Engineer

Emerging role
New role risk14%
DemandHighDifficultyMediumTime6–12 monthsSkill fit66%

AI Application Engineer

Established resilient role
New role risk19%
DemandHighDifficultyLowTime3–6 monthsSkill fit83%

AI Agent Supervisor

Emerging role
New role risk24%
DemandHighDifficultyLowTime3–6 monthsSkill fit81%

AI Evaluation Engineer

Emerging role
New role risk16%
DemandHighDifficultyLowTime3–6 monthsSkill fit81%

Job search and transitions

Find work with a lower risk index

Compare adjacent paths and open a current search for the selected occupation.

Skills you already have

  • data work
  • hypothesis testing
  • model-quality evaluation
  • analytical question framing
  • metric interpretation
  • goal setting

Skills to build

  • AI-system evaluation
  • model-behavior monitoring
  • AI governance
  • SQL and data preparation
  • visualization and forecasting
  • AI-enabled team management
CurrentHead of marketing analytics · 28%
→
Keepdata work · hypothesis testing · model-quality evaluation
→
AddAI-system evaluation · model-behavior monitoring · AI governance

Sources and update

Updated: 2026-09-25 · Assessment confidence: Medium

International Labour Organization · 2025Generative AI and Jobs: A Refined Global Index of Occupational Exposure

Nearly 30,000 tasks; a global assessment of GenAI exposure across detailed occupational groups.

World Economic Forum · 2025The Future of Jobs Report 2025

A survey of more than 1,000 employers representing over 14 million workers across 55 economies.

O*NET Resource Center · 2026O*NET Database

Occupational, task, skill and work-context structure.