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Occupation · 2026 assessment

Public relations Consultant

The Public relations Consultant role combines repeatable operations with decisions that require professional context. The index measures task exposure to AI, software automation and robotics—not the probability that the occupation disappears.

Moderate risk level Search jobs ↗
How risk may change

A forecast estimate, not a guaranteed scenario.

45%2026
49%2028
54%2030
61%2035

Which tasks are exposed

Risk applies to individual tasks—not to a person or an entire occupation.

TaskRisk
Creating draft campaign materials70%
Audience segmentation and personalization63%
Optimizing bids and placements66%
Preparing campaign reports66%
Developing positioning and strategy39%
Brand and audience-response accountability28%

Task map

AI replaces ↔ AI augments

Each task is positioned by AI capability and the degree of human involvement still required.

  1. 1Creating draft campaign materialsAI 70% · human 47%
  2. 2Audience segmentation and personalizationAI 63% · human 48%
  3. 3Optimizing bids and placementsAI 66% · human 57%
  4. 4Preparing campaign reportsAI 66% · human 56%
  5. 5Developing positioning and strategyAI 39% · human 63%
  6. 6Brand and audience-response accountabilityAI 28% · human 66%

Why technology can change this work

  • AI rapidly prepares briefs, solution options and comparisons
  • content and ad variants can be generated at scale
  • platforms automate bidding and segmentation
  • AI rapidly analyzes campaigns and audience behavior

What protects the occupation

  • diagnosing the client's real problem and owning the advice's applicability
  • positioning and cultural context
  • brand and business-outcome accountability
  • research into hidden audience motivation

United States · before tax

Average pay and outlook

Estimated nominal monthly pay. The scenario reflects sector, demand and task resilience; it is not a guarantee of income.

2026$8 150per month
2035$11 000scenario estimate
2026: $8 15020262027: $8 45020272028: $8 70020282029: $9 00020292030: $9 30020302031: $9 65020312032: $9 95020322033: $10 30020332034: $10 65020342035: $11 0002035
Find jobs ↗The partner link may contain referral parameters. Data benchmark: U.S. Bureau of Labor Statistics ↗

Practical next step

Where to move next

Do not restart from zero: carry your experience forward and add scarce skills.

Customer Success Manager

Established resilient role
New role risk30%
DemandHighDifficultyMediumTime6–12 monthsSkill fit72%

Spatial Computing Producer

Emerging role
New role risk26%
DemandHighDifficultyMediumTime6–12 monthsSkill fit66%

Synthetic Media Producer

Emerging role
New role risk44%
DemandHighDifficultyMediumTime6–12 monthsSkill fit66%

Digital Avatar Producer

Emerging role
New role risk35%
DemandHighDifficultyMediumTime6–12 monthsSkill fit64%

AI Workflow Designer

Emerging role
New role risk31%
DemandHighDifficultyMediumTime6–12 monthsSkill fit58%

Human-AI Collaboration Designer

Emerging role
New role risk25%
DemandHighDifficultyMediumTime6–12 monthsSkill fit60%

Job search and transitions

Find work with a lower risk index

Compare adjacent paths and open a current search for the selected occupation.

Skills you already have

  • problem discovery
  • solution presentation
  • stakeholder work
  • audience understanding
  • hypothesis design
  • campaign analytics

Skills to build

  • AI-assisted consulting
  • change design and implementation
  • AI-content orchestration
  • experimentation and causal analytics
  • synthetic-media management
  • customer data strategy
CurrentPublic relations Consultant · 45%
→
Keepproblem discovery · solution presentation · stakeholder work
→
AddAI-assisted consulting · change design and implementation · AI-content orchestration

Sources and update

Updated: 2026-09-25 · Assessment confidence: Medium

International Labour Organization · 2025Generative AI and Jobs: A Refined Global Index of Occupational Exposure

Nearly 30,000 tasks; a global assessment of GenAI exposure across detailed occupational groups.

World Economic Forum · 2025The Future of Jobs Report 2025

A survey of more than 1,000 employers representing over 14 million workers across 55 economies.

O*NET Resource Center · 2026O*NET Database

Occupational, task, skill and work-context structure.