Which tasks are exposed
Risk applies to individual tasks—not to a person or an entire occupation.
Task Risk Creating draft campaign materials 71% Audience segmentation and personalization 64% Optimizing bids and placements 67% Preparing campaign reports 67% Developing positioning and strategy 40% Brand and audience-response accountability 29%
What the score means
The score reflects process repeatability, data digitization, automated verification, the physical environment and the economic incentive to deploy technology.
The index reflects potential technology exposure of occupational tasks and is not the probability that a particular person will lose their job.
AI exposure ? The share of cognitive, textual, visual or analytical work that current AI systems can technically assist with or perform.
59%
Robotics ? The extent to which robots, autonomous machinery and computer vision can perform physical operations in a prepared environment.
8%
Routine work ? The share of operations that repeat, follow stable rules and produce a predictable result.
55%
Digitalization ? How much of the input, workflow and output already exists in digital form.
64%
Business incentive ? The economic incentive to automate based on task volume, labor cost, frequency and implementation cost.
51%
Human moat ? Protection created by accountability, trust, empathy, licensing, negotiation and unpredictable real-world environments.
62%